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Social Media Management South Africa 2026
What Professional Social Media Management in South Africa Looks Like for Brands in 2026 TL;DR South Africa now has 29.1 million active social media users, growing 15.2% year on year, and the platforms they use are shifting fast. TikTok’s reach grew 33.2% in a year, while LinkedIn now counts 17 million South African members, yet […]
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PR Agency in Cape Town & South Africa
PR Agency in Cape Town: What a Great One Actually Delivers (And How to Know If Yours Measures Up) TL;DR Choosing a PR agency is about far more than generating media coverage. The best PR agencies in South Africa pair strong media relationships with strategic thinking and measurable outcomes, backed by the ability to support […]
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Influencer Marketing Driving Conversions in South Africa
Influencer Marketing in South Africa: What Actually Drives Conversions Creator-led campaigns in South Africa are scaling fast, as part of a global industry expected to exceed $24 billion in 2025 (Statista). At Hook, Line & Sinker (HLS), we saw this first-hand in our work with DKMS Africa, a non-profit organisation focused on fighting blood cancer […]
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How South African Brands Are Using Podcasts to Grow Audiences and Own the Conversation
How South African Brands Are Using Podcasts to Grow Audiences and Own the Conversation Podcasts are one of the fastest-growing content formats globally, yet in South Africa, they remain underutilised by brands. Globally, there are now over 460 million podcast listeners, a number expected to exceed 500 million in the next two years, according to […]
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New Rules of PR Reshaping Brand Reputation
The New Rules of PR Why integrated communications is reshaping how brands build reputation Many brands are still running communications strategies designed for the 2010 internet. Marketing campaigns sit in one department. PR is handled somewhere else. Social media often operates separately again. Yet audiences no longer consume information that way. According to DataReportal’s Digital […]
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How to Choose a PR Agency in South Africa – 8 Questions You Should Ask
How to Choose a PR Agency in South Africa: 8 Questions to Ask Before You Sign Choosing the right public relations agency is one of the most important strategic decisions a brand can make. The global PR industry is projected to exceed $34 billion in value within the next decade, according to the USC Annenberg […]
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