hooklinesinker.co.za

Our Clients

Whether you’re an SME with big dreams or a global powerhouse, we help you amplify your message with precision and creativity. Our diverse portfolio spans industries from FMCG and retail to tech, education, NPOs, purpose-driven campaigns, eCommerce, energy, and beyond. With a proven track record of delivering strategic PR that drives results, we’re here to elevate your brand to new heights—locally and internationally.

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Success Stories

hooklinesinker.co.za

What HLS does well is take a technical product and make it matter to ordinary people, and they’ve reached audiences we wouldn’t have found on our own. They take the time to understand our brand and our market, and they consistently bring fresh thinking to the table. They’ve been a real extension of our marketing team.

Aletta de Jager, Marketing Manager
hooklinesinker.co.za

Across the projects we’ve worked on with HLS, they’ve been consistent, dependable and easy to work with, which matters when you’re coordinating this kind of work internationally. They take the time to understand what we’re trying to achieve socially, not only in communications terms, and they turn that into work that travels across markets. They’ve earned their place as a long-term partner.

Maximilian Herrmann, CSR Global Strategy and Operations
hooklinesinker.co.za

HLS understood early on that our story needed to reach business and investment media, not only the travel desks, and that regional nuance matters when you’re working across so many markets. Since then, the relationship has grown well beyond that, from consumer storytelling to campaigns that got people talking. Few agencies could cover that much ground as consistently as they have.

Saadiyah Hendricks, Director, Global Corporate & Area PR and Social Media, Radisson Hotel Group
hooklinesinker.co.za

What I value most is that HLS grasps the weight of what we do. These are real patients waiting for a match, and the storytelling has to honour that. They’ve never treated it as just another campaign, and the coverage they’ve secured has helped us reach the people who needed to see it. We’ve built something solid together over the years.

Palesa Mokomele, Head of Community Engagement and Communications, DKMS Africa
hooklinesinker.co.za

HLS built our profile on our own research and on solid relationships with the right journalists, which is exactly how it should be done. They moved us into the cybersecurity and AI conversations that matter to the business, across several African markets. I trust them to represent us well, and that counts for a lot in a space that moves this fast.

Mariaan Christian, Cisco Communications Lead, Sub-Saharan Africa
hooklinesinker.co.za

HLS understood from the start that we were trying to help South Africans feel personally connected to conservation, and they matched that thinking with real inventiveness and the discipline to execute it well. They’ve been collaborative throughout, and across the work we’ve done together they’ve become a partner we rely on.

Natasha Jones, Communications Manager: Brands & Campaigns, WWF South Africa
hooklinesinker.co.za

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Deb Zelenaik, CEO
hooklinesinker.co.za

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Aletta de Jager, Marketing Manager
hooklinesinker.co.za

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hooklinesinker.co.za

What HLS does well is take a technical product and make it matter to ordinary people, and they’ve reached audiences we wouldn’t have found on our own. They take the time to understand our brand and our market, and they consistently bring fresh thinking to the table. They’ve been a real extension of our marketing team.

Aletta de Jager, Marketing Manager
hooklinesinker.co.za

Across the projects we’ve worked on with HLS, they’ve been consistent, dependable and easy to work with, which matters when you’re coordinating this kind of work internationally. They take the time to understand what we’re trying to achieve socially, not only in communications terms, and they turn that into work that travels across markets. They’ve earned their place as a long-term partner.

Maximilian Herrmann, CSR Global Strategy and Operations
hooklinesinker.co.za

HLS understood early on that our story needed to reach business and investment media, not only the travel desks, and that regional nuance matters when you’re working across so many markets. Since then, the relationship has grown well beyond that, from consumer storytelling to campaigns that got people talking. Few agencies could cover that much ground as consistently as they have.

Saadiyah Hendricks, Director, Global Corporate & Area PR and Social Media, Radisson Hotel Group
hooklinesinker.co.za

What I value most is that HLS grasps the weight of what we do. These are real patients waiting for a match, and the storytelling has to honour that. They’ve never treated it as just another campaign, and the coverage they’ve secured has helped us reach the people who needed to see it. We’ve built something solid together over the years.

Palesa Mokomele, Head of Community Engagement and Communications, DKMS Africa
hooklinesinker.co.za

HLS built our profile on our own research and on solid relationships with the right journalists, which is exactly how it should be done. They moved us into the cybersecurity and AI conversations that matter to the business, across several African markets. I trust them to represent us well, and that counts for a lot in a space that moves this fast.

Mariaan Christian, Cisco Communications Lead, Sub-Saharan Africa
hooklinesinker.co.za

HLS understood from the start that we were trying to help South Africans feel personally connected to conservation, and they matched that thinking with real inventiveness and the discipline to execute it well. They’ve been collaborative throughout, and across the work we’ve done together they’ve become a partner we rely on.

Natasha Jones, Communications Manager: Brands & Campaigns, WWF South Africa
hooklinesinker.co.za
hooklinesinker.co.za
hooklinesinker.co.za